About · Recommendations
In their words.
Endorsements from colleagues, direct reports, and clients across 15+ years of marketing leadership — spanning B2B SaaS, healthcare tech, travel, and professional services.
I've had the pleasure of reporting to Elise during her time as VP of Growth Marketing at Veriforce. She has brought a collaborative and thoughtful approach to leadership, encouraged new ideas, and created an environment where team members were trusted with meaningful ownership and opportunities to grow. Her ability to foster strong cross-functional relationships and keep teams aligned made her a valued partner across the organization. I appreciate the opportunity to work with her and learn from her perspective and approach.
Georgina Castolo
Director, Marketing Events & Partnerships | Pipeline Growth | Lead Gen | ABM
May 9, 2026 · Georgina reported to Elise directly
Elise is one of those rare leaders who not only delivers strong operational results but also genuinely invests in the people around her, building teams that are both high-performing and a joy to be part of.
She trusts people to take ownership, do great work, and figure things out, creating an environment where you can really grow. But she also leads with a strong sense of accountability — quick to celebrate team wins and equally quick to step up and take responsibility when things go off track.
Elise also has deep expertise in marketing ops and demand generation. She has an incredible understanding of how to build and optimize a demand gen engine, and she's constantly looking for ways to improve how work gets done.
On a personal note, her leadership has played a huge role in shaping my own career. She's helped me build confidence in my abilities and think more strategically about my work, and I'm incredibly grateful to have had the chance to work with her (across two companies!).
Any team would be lucky to have her leading the way.
Samantha Ford
Passionate about Martech, Strategy and Marketing Ops | Agency Owner
May 5, 2026 · Samantha reported to Elise directly
I've had the privilege of working closely with Elise for the last 5 years. I can say without hesitation that she is one of the most exceptional marketing leaders I've encountered.
As a VP of Growth Marketing, she brings a combination of strategic clarity and hands-on execution. She is very knowledgeable in understanding B2B SaaS, specifically in growth, demand generation, and marketing operations. She consistently can take expertise and apply it to measurable impact. Whether it's building demand engines, aligning marketing with revenue goals, or optimizing the entire funnel, she approaches every challenge with data-driven mindset.
What sets her apart is her leadership. She's the kind of manager who genuinely invests in her team — pushing you to think bigger, supporting your growth, and creating an environment where people do their best work. She has an amazing ability to recognize individual strengths and position people where they can have the greatest impact. She leads with both intelligence and empathy, which is a powerful combination.
Any organization would be incredibly fortunate to have her leading their marketing efforts. I'd welcome working with her again in the future.
Ginelle Mohrhardt
B2B SaaS Demand Gen Leader | ABM + Lifecycle Marketing | Digital Marketer & Campaign Manager
May 5, 2026 · Ginelle reported to Elise directly
Elise is a true 'unicorn' in B2B marketing. I have seen her take a tired, established service offering and breathe life back into it… then come prepared to build a brand from the ground up. She is both organized — keeping you on track — AND a creative genius. She was an amazing colleague and is a genuine, thoughtful person. I truly miss working with her.
Lexi Benakis
Procurement Executive | Leading Procurement Transformation, Optimizing Supplier Performance, and Creating Long-Term Value
July 2, 2020 · Lexi worked with Elise on the same team
As a direct report of Elise's, I appreciate her management style. She motivates me to think out of the box for better and more efficient ways of getting the job done. She possesses a strong entrepreneurial spirit and has an impressive knowledge of technology which I admire. Elise is a valuable asset for our organization and I value her as a manager.
Tonya Harley
Marketing Executive | Emmy Award Winner | Data Nerd
May 26, 2020 · Tonya reported to Elise directly
I had the great fortune of working with Elise for several years in the healthcare industry. As a healthcare executive who was bringing new concepts and solutions to the market, Elise was the perfect marketing partner and leader. Elise has a "we will figure it out attitude" and brings a great marketing mindset to every situation. When others saw limitations, Elise always saw possibilities and leveraged resources and industry relationships to achieve goals. She has a deep appreciation of knowing how things work so she can bring her best game. Elise is open to learning and coaching, and is always there to support and encourage others. I could always count on her and I hope I get to work with her again in the future.
Michelle Troseth, MSN, RN, FNAP, FAAN
Co-Founder of MissingLogic® | Co-Author of "Polarity Intelligence: The Missing Logic in Leadership" | Co-Host of "Burnout Proof Leadership" Podcast | Keynote Speaker | Transformational Leader and Coach
May 23, 2020 · Michelle was senior to Elise but didn't manage Elise directly
Elise is exactly the right fit for me in terms of management style. She's supportive and challenges me; she has the "big ideas," but won't hesitate to dig in to get things done. She has high expectations, but also empathy when that's the touch that is needed. Elise attacks every day with a "get it done" attitude, so while her To Do list is quite lengthy, so is her Done list. I left a job where I was quite happy and had 9 years of tenure in order to join the Advito leadership team and thanks to Elise, it turned out to be the right move for me.
Amy Bryan
Hospitality Product Manager | Passionate Leader | Team Builder
May 7, 2020 · Amy reported to Elise directly
Elise is an encouraging director and manager. She has helped expand my knowledge and experience within marketing, design, project management, and more. Elise takes on many roles as a director within Advito and BCD Travel. She ensures our marketing department by continuously working together not only within our team but with other departments to maintain synchronicity with the company as a whole. She has guided me in my role and future within the company and experience within marketing to further my career. Elise has a strong and encouraging disposition and it has been an honor to work with her. She creates a work environment that helps our team stay motivated and feels supported throughout our projects.
Stephanie Byrne
Marketing Leader | Driving Industry Collaboration at Adept Group | Let's Partner on Packaging Webinars, Events & Thought Leadership
May 7, 2020 · Stephanie reported to Elise directly
I have had the pleasure of working on Elise's team for the past year. She is both an excellent marketer and a team leader. Elise is very intelligent, strategic, and goal-oriented. Under her leadership, our marketing team has been able to accomplish a wide range of brand building, thought leadership and sales enablement initiatives. One thing I love about working with Elise is she always keeps up with the latest marketing trends and technologies and is willing to test and learn to find the most effective way to do our jobs.
Elise successfully leads three teams across our organization. As a manager, she focuses on career development and ensuring that you have the coaching and support that you need to be great at your job. I have strengthened my marketing skills significantly during my time on her team.
I would highly recommend Elise, she is a truly talented B2B marketer. I look forward to continuing to work with her at BCD.
Erin Singleton
Senior Director, Marketing — Advito & Hotel Solutions
January 23, 2020 · Erin reported to Elise directly
As a consultant, Elise's presentations to management were intelligent, clearly communicated and extremely effective. Her strategic recommendations were innovative and practical, and demonstrated a clear grasp of the needs of a B2B technology company.
The brand strategy and digital marketing work she did continues to garner outstanding feedback from internal and external stakeholders. I without reservation recommend Elise to help you with your brand strategy and digital marketing challenges.
David Brunke
VP @ Greenfield Partners | Cybersecurity, Networking, & Cloud Engineers — Staff Augmentation & MSP
April 17, 2014 · David was Elise's client
I had the pleasure of working with Elise during her career at Elsevier. As the senior marketing manager, Elise consistently and successfully executed strategic marketing programs to raise awareness and generate revenue for her assigned business unit.
Elise is a dedicated, goal oriented marketer who is driven for achieving the highest results. She was an integral part of our small marketing team. She was incredibly helpful and knowledgeable, and always contributed to overall organizational strategy.
Even though I did not directly report to her, I was able to learn from her, and strengthen my skills as a marketing professional. When we first started doing more formal marketing plans on our team, Elise was instrumental in shaping the direction of the plans, and she was more than happy to assist with any question that I had.
I highly recommend Elise and sincerely hope that I have the opportunity to work with her again.
David Minett
Experienced & Strategic Senior Marketing Professional | Pragmatic Marketing Certified
April 17, 2014 · Elise was senior to David but didn't manage David directly
Elise is an expert marketer with excellent research skills. While working together on a B2B marketing plan, she was punctual, organized and very thorough when making her recommendations. Elise stays on top of the latest industry trends including technologies, strategies and techniques. Any organization considering working with her would benefit from her sound knowledge, innovative ideas and exceptional work ethic.
Rachel Mozingo
Driving school growth through strategic marketing, brand storytelling & parent engagement | VP of Marketing & Operations, School Growth
February 26, 2014 · Rachel was Elise's client
I had the pleasure of filling in for Elise Coker during her transition from Elsevier. She is a truly amazing professional that has solid project management skills and an ability to run numerous successful programs and projects at any given time. I learned a tremendous amount from her and hope our paths cross again in the future.
Todd Price
AI | ML | Executive Leadership | Data Analytics | Operations | IT | Marketing | @thetoddprice
July 5, 2012 · Elise was senior to Todd but didn't manage Todd directly
Elise is the quintessential "hybrid" super-star employee. In her role as a marketing manager for A.D.A.M., Elise provided critical research and analysis for product development as well as sales team support that helped move the organization to the next level. She also assisted me in the development of the creative strategy for our marketing campaigns. Among her many professional assets, I count her ability to conduct thoughtful and thorough analyses with the big picture in mind as one of her best.
Mary Prado McCoin, MPH, GRI
Marketing the Denver Metro Area's Premiere Properties
November 23, 2010 · Mary managed Elise directly
I worked with Elise for a number of years while at ADAM. She has a great marketing mind, really enjoys what she does and excels at it.
Derek McCord
Healthcare SaaS Executive | Sales & Revenue Growth Leader | Acquisition & Mergers | Channel Creation | Contract Negotiation
November 5, 2010 · Derek worked with Elise but on different teams
