Elise Kelcourse Bundgaard

Veriforce · Atlanta, GA

Rebuilt marketing for a global supply chain risk management SaaS company during post-merger integration and a full global rebrand. Owned U.S. and global expansion GTM, brand, revenue marketing, industry marketing, customer marketing, events, marketing operations, analytics, and AI-enabled productivity improvements.

• Contributed $11M+ in sales-qualified pipeline and 500+ ICP meetings in the first eight months; pipeline increased 151% YoY.
• Grew U.S. Share of Voice from 1% to 45% and overtook key competitors by leading U.S. execution for a global, M&A-driven rebrand across messaging, website, collateral, sales enablement, advertising, and launch plans.
• Increased qualified competitor-account meetings 540% YoY by building a competitive displacement engine across persona messaging, battlecards, Salesloft sequences, SDR outreach, paid media, and sales enablement.
• Shifted marketing to an industry, lifecycle, and account-based GTM model across Oil & Gas, Utilities, Chemical, and Manufacturing; ABM influenced 82% of open pipeline.
• Rebuilt the marketing function during post-merger integration and global rebrand, creating a scalable operating model across GTM, brand, revenue marketing, industry marketing, customer lifecycle, events, marketing operations, content, design, PR, and sales/SDR alignment.
• Modernized marketing operations and AI-enabled workflows, driving $150K+ in annual tech stack savings and 3x faster project delivery while improving KPI discipline, reporting, and execution speed.

GHX, Inc. · Atlanta, GA

Built the demand generation, ABM, and marketing operations engine for a healthcare SaaS platform, strengthening pipeline creation, attribution, sales alignment, and revenue accountability. Winner of the 2022 GHX Innovator Award.

• Increased marketing-sourced pipeline 7x and improved lead-to-opportunity conversion rate by 39% through account-based segmentation, targeting, personalization, and digital marketing strategies.
• Built and launched ABM strategy across priority accounts, increasing engagement by 40% and improving sales efficiency through stronger account targeting, personalization, and commercial alignment. Launched Demandbase and rolled it out to the commercial organization.
• Established demand gen and SDR best practices, processes, and SLAs, driving 3x more revenue attributed to marketing-sourced leads.
• Led digital marketing strategy, campaign planning, and execution, influencing 150% more closed/won opportunities YoY.
• Built and maintained multi-touch marketing attribution to quantify full-funnel program impact on pipeline and revenue and optimize spend for highest ROI.

BCD Travel / Advito Consulting · Atlanta, GA

Built and led global marketing for Advito, spanning brand, product marketing, demand generation, ABM, thought leadership, sales enablement, and professional services packaging across SaaS, analytics, and consulting offerings.

• Increased SQL volume 150%+ and grew website engagement 73% in six months through a new corporate website launch, social growth of 33–80% across platforms, and an ABM strategy powered by Terminus.
• Led a complete brand refresh including product and service portfolio redesign, brand identity, messaging, and positioning.
• Redesigned the professional services business model for greater client value and stronger recurring revenue; created sales support program and digital demand generation campaigns.
• Helped simplify hundreds of disparate BCD products into three branded SaaS platforms as a key innovation team contributor.

BCD Travel · Atlanta, GA

• Led global product marketing and GTM strategy for a B2B SaaS portfolio spanning business intelligence, risk, payments, and supplier management; built and scaled a product marketing team of eight.

Lightmark Consulting · Atlanta, GA

• Created thought leadership and digital marketing strategies for healthcare, travel, and technology brands, including a website that improved traffic ranking 32x and increased leads 92% for a SaaS client, and a program that grew leads 10x for a healthcare technology company.

Elsevier Clinical Solutions · Amsterdam, NL / Atlanta, GA

Led integrated demand and product marketing for healthcare SaaS and consulting solutions, reporting to the business unit president. 2011 Elsevier “Marketer of the Year.”

• Drove 47% market share growth in three years despite a long, complex sales cycle.
• Achieved 250% increase in lead generation and delivered 145% of annual qualified lead targets.
• Developed the company's first marketing and competitive intelligence program, including win/loss analyses, internal intelligence alerts, and sales positioning and messaging tools.

A.D.A.M. · Atlanta, GA

• Built and executed the company's marketing strategy, contributing to revenue growth from $9M to $30M in four years and increasing renewal rates to 98% through lifecycle and customer marketing initiatives.