Elise Kelcourse Bundgaard

Lightmark Consulting · Atlanta, GA

Re-launched independent consulting practice providing fractional marketing leadership, GTM strategy, positioning, demand generation, ABM, and marketing operations support for B2B SaaS and professional services companies.

• Advise companies on GTM strategy, product positioning, demand generation, ABM, marketing operations, sales alignment, and executive reporting.
• Provide fractional CMO/VP-level leadership to help companies clarify strategy, prioritize growth initiatives, and build more measurable, scalable marketing engines.
• Develop practical growth plans, including ICP refinement, campaign strategy, funnel definitions, KPI frameworks, sales handoff models, and 30/60/90-day execution roadmaps.
• Create productized consulting packages such as marketing growth audits, messaging tune-ups, ABM blueprints, competitive battlecards, product launch plans, and marketing KPI scorecards.

Veriforce · Atlanta, GA

Rebuilt the U.S. growth marketing function for a PE-backed supply chain risk management SaaS and services business during a post-merger transformation and rebrand. Owned team design, GTM planning, revenue marketing, competitive displacement, rebrand activation, marketing operations, and AI-enabled productivity improvements.

• Rebuilt and scaled the marketing organization from 13 to 32 team members in one year, redesigning the operating model, talent structure, processes, and GTM workflows.
• Built a repeatable, revenue-aligned demand engine that generated 500+ ICP meetings and contributed $11M+ in sales-qualified pipeline across enterprise and competitive displacement accounts in the first 8 months.
• Shifted the organization from fragmented, campaign-led execution to an industry- and target-account-driven GTM model, with ABM initiatives influencing 82% of open pipeline.
• Led company rebrand strategy and execution post-merger — positioning and messaging, brand identity rollout, website and core marketing assets, and cross-functional enablement.
• Led marketing and AI transformation, establishing KPI discipline, executive reporting cadence, and AI-enabled workflows across planning, content, analytics, and operations.

GHX, Inc. · Atlanta, GA

Built the demand generation and marketing operations function for a SaaS healthcare procure-to-pay platform, driving sustained pipeline and revenue growth. Winner of the 2022 GHX Innovator Award.

• Increased marketing-sourced pipeline 7× and improved lead-to-opportunity conversion rate by 39% through account-based segmentation, targeting, personalization, and digital marketing strategies.
• Built and launched ABM strategy across priority accounts, increasing engagement by 40% and improving sales efficiency. Launched Demandbase across the commercial organization.
• Built and maintained multi-touch marketing attribution to quantify full-funnel marketing impact on pipeline and revenue and optimize spend for highest ROI.
• Led digital marketing strategy, campaign planning, and execution — exceeding tactical benchmarks and influencing 150% more closed/won opportunities YoY.
• Established and enforced best practices, processes, and SLAs for demand gen and SDR operations, leading to 3× more revenue attributed to marketing-sourced leads.

BCD Travel / Advito Consulting · Atlanta, GA

Promoted to build and lead global marketing for Advito, the consulting arm of BCD Travel, spanning SaaS, analytics, and professional services.

• Drove revenue through demand generation: launched a new corporate website growing engagement 73% in 6 months, grew social media 33–80%, and increased SQL volume 150%+. Launched ABM strategy and Terminus.
• Led a complete brand refresh including product and service portfolio redesign, brand identity, messaging, and positioning.
• Redesigned the professional services business model for greater client value and more recurring revenue, with sales support programs and digital demand campaigns.
• Key contributor on the innovation team that transformed BCD's technology portfolio from hundreds of disparate products into three simplified, branded SaaS platforms.

BCD Travel · Atlanta, GA

• Led global product marketing and GTM strategy for a B2B SaaS portfolio spanning business intelligence, risk, payments, and supplier management.
• Built and scaled a high-performing product marketing team of eight.

Lightmark Consulting · Atlanta, GA

Independent consultancy delivering thought leadership and digital marketing strategies for healthcare, travel, and technology brands. Services: marketing strategy, branding, website development, ABM, and marketing automation.

• Improved traffic ranking 32× with a new website and 92% increase in overall leads for a technology consulting client.
• Increased lead generation 10× and web traffic 89% through website, blog, and social media for a healthcare technology company.

Elsevier Clinical Solutions · Amsterdam, NL / Atlanta, GA

Led integrated marketing for healthcare SaaS product launches and professional services. 2011 Elsevier "Marketer of the Year."

• Led integrated demand and product marketing for healthcare SaaS and consulting solutions, reporting to the business unit president.
• Marketing strategies led to 47% growth in market share in 3 years despite a long, complex sales cycle.
• Achieved 250% increase in lead generation and delivered 145% of annual qualified lead targets.
• Developed the company's first marketing and competitive intelligence program — win/loss analyses, internal alerts, and sales positioning tools.

A.D.A.M. (now Ebix Health) · Atlanta, GA

• Built and executed the company's marketing strategy, contributing to revenue growth from $9M to $30M in four years.
• Increased renewal rates to 98% through lifecycle and customer marketing initiatives.