Fractional CMO · Marketing Advisor
Turn scattered marketing activity into a focused growth engine.
I'm Elise Bundgaard, a B2B marketing executive with 20+ years building marketing engines that actually move the needle. I work with SaaS and professional services companies to sharpen their story, align marketing with sales, and turn scattered activity into pipeline.
What I do
Senior marketing leadership, engaged the way you need it.
Strategy & Positioning
Get clarity on your category, ICP, and messaging so every channel works harder.
Fractional Marketing Leadership
Senior leadership embedded in your team, minus the full-time overhead.
Demand Gen & Performance
Build pipeline programs that compound: paid, content, lifecycle, and analytics.
AI Transformation for Marketing Teams
Practical AI tools and workflows, sized for your real budget and team.
Team & Org Design
Hire, structure, and coach the marketing team you'll need 12 months from now.
Marketing Leadership Coaching
Practical coaching for marketers, founders, and growing teams who need sharper strategy, stronger leadership habits, and a trusted senior sounding board.
Leading marketing across B2B SaaS, healthcare, fintech, and professional services.
In pipeline and revenue influenced through demand and GTM programs.
Teams advised, hired, or coached across a career in marketing.
"Elise is a true 'unicorn' in B2B marketing. I have seen her take a tired, established service offering and breathe life back into it… then come prepared to build a brand from the ground up. She is both organized — keeping you on track — AND a creative genius."
— Lexi Benakis, Procurement Executive
Let's talk
Ready to turn marketing into your growth engine?
Whether you need a fractional CMO, a trusted advisor, or a sharper strategy, let's find the right way to work together.