I help leadership teams build marketing they can trust.

I'm Elise Bundgaard — a B2B marketing executive and fractional marketing leader who helps SaaS and professional services companies turn scattered marketing activity into a focused growth engine.

My background spans product marketing, demand generation, account-based marketing, marketing operations, analytics, brand strategy, rebrands, product launches, and team leadership. I've built and scaled marketing functions in complex B2B environments, including healthcare technology, supply chain risk management, travel technology, and professional services.

I'm especially effective when a company has strong potential but messy marketing: unclear positioning, fragmented campaigns, underused technology, weak sales alignment, or limited visibility into marketing's impact on revenue. I help companies clarify their story, focus on the right audiences, build smarter demand programs, strengthen GTM execution, and create the operating rhythm needed to make marketing measurable and scalable.

Across my career, I've built high-performing teams, launched ABM and demand generation programs, led brand and messaging transformations, and created marketing systems that improve pipeline, sales efficiency, and executive visibility. My approach combines executive-level strategy with practical, hands-on execution — so companies get both the plan and the momentum to move it forward.

At the core, I help leadership teams build marketing they can trust: clear strategy, disciplined execution, stronger alignment with sales, and measurable contribution to growth.