Fractional Marketing Leadership
Senior Marketing Leadership Without the Full-Time Commitment
Fractional marketing leadership for B2B SaaS, technology, healthcare, and professional services companies that need clearer strategy, stronger execution, and a better connection between marketing and revenue.
When marketing needs more structure, better prioritization, or stronger revenue impact, you may not need a full-time CMO yet. You may need an experienced marketing leader who can step in, clarify what matters most, build the right plan, and help your team move faster.
Lightmark Growth provides fractional marketing leadership across go-to-market strategy, demand generation, account-based marketing, product marketing, marketing operations, and revenue-focused execution.
Not sure which option fits? We can figure that out together in the first conversation.
Areas of leadership
- GTM Strategy
- Demand Generation
- ABM
- Product Marketing
- Marketing Operations
- Revenue Alignment
When fractional leadership helps
Where Fractional Leadership Helps Most
Fractional support is a good fit when you need senior marketing expertise, but you're not ready to hire a full-time CMO or VP of Marketing.
Your marketing team is busy, but the work isn't clearly tied to pipeline or revenue
You need a stronger demand generation or ABM strategy
Your positioning and messaging need to be clearer for buyers and sales
You're launching a new product, service, market, or vertical strategy
Sales and marketing aren't fully aligned around target accounts, handoffs, or follow-up
You need better reporting, KPIs, attribution, or executive visibility
Your team needs leadership, coaching, and prioritization
You're growing quickly and need a more scalable marketing operating model
Fractional leadership options
Fractional Leadership Options
Choose the level of support that matches where your business is today. Each option is designed to bring senior-level marketing leadership into the business without adding a full-time executive.
GTM Advisory
Best for founders, CEOs, revenue leaders, or marketing teams that need senior guidance without heavy day-to-day involvement.
A lighter advisory model for companies that need a strategic thought partner, review of current plans, and clear guidance on what to prioritize next.
Includes
- Two advisory calls per month
- Review of marketing plans, messaging, campaigns, or reporting
- Strategic guidance on GTM priorities, demand generation, ABM, product marketing, or team structure
- Light async support between calls
- Clear recommendations and next steps after each session
Best fit for
- Early-stage or lean teams
- Founders without senior marketing leadership
- Marketing leaders who want an experienced outside perspective
- Teams that need clarity, not a full embedded leader
Fractional Marketing Leader
Best for companies that need hands-on senior marketing leadership for a defined number of hours each week.
VP-level marketing leadership without adding a full-time executive. This option helps set strategy, manage priorities, guide execution, and create stronger alignment across marketing, sales, product, and leadership.
Includes
- Weekly strategy and execution meetings
- Marketing roadmap and priority setting
- Demand generation, ABM, product marketing, and campaign guidance
- Sales and marketing alignment support
- KPI and reporting recommendations
- Team coaching and workflow improvements
- Review and refinement of messaging, campaigns, launches, and content plans
Best fit for
- B2B companies with a small or mid-sized marketing team
- Companies between marketing hires
- Teams that need leadership, but not a full-time CMO
- Organizations trying to improve pipeline, campaign performance, and GTM discipline
Embedded Fractional CMO / VP Marketing
Best for companies that need a senior marketing leader operating as part of the leadership team.
The highest-touch fractional option. Designed for companies that need someone to step in, lead the marketing function, build the operating model, strengthen execution, and connect marketing more directly to business outcomes.
Includes
- Marketing strategy and operating plan
- GTM planning and revenue alignment
- Demand generation and ABM strategy
- Product marketing, positioning, and launch planning
- Marketing operations, reporting, and KPI structure
- Team leadership, coaching, and prioritization
- Cross-functional leadership with sales, product, customer success, and executive teams
- Executive updates and board-ready marketing insights when needed
Best fit for
- Companies preparing for growth or transformation
- Organizations without senior marketing leadership in place
- Teams that need stronger structure, reporting, and accountability
- B2B SaaS, technology, healthcare, or services companies with complex sales cycles
Project-based
Project-Based Strategy Sprints
Not every company needs ongoing fractional leadership. Sometimes you need a focused sprint to solve a specific problem, make a decision, or build a plan your team can execute.
Pricing
$7,500 to $25,000 per project
Scoped to timeline, depth, and deliverables.
GTM audit and growth roadmap
Demand generation audit
ABM strategy and target account framework
Product launch plan
Positioning and messaging refresh
Sales and marketing alignment plan
Marketing KPI and reporting framework
AI-enabled marketing workflow review
Website and conversion strategy review
Hourly advisory
Hourly Advisory Rate
For limited advisory, working sessions, or executive workshops, my standard rate is:
Select engagements may range from $250 to $350/hour depending on scope, urgency, and level of involvement. For most companies, I recommend a monthly or project-based structure so we can focus on outcomes instead of tracking every hour.
Standard rate
$300/hour
Executive workshops, working sessions, and focused advisory time.
What you get
What You Get From Working With Lightmark Growth
This isn't generic marketing advice. It's senior-level leadership for companies that need practical strategy, sharper execution, and a clearer path to revenue impact.
Clarify your market position and buyer message
Build stronger demand generation and ABM programs
Improve sales and marketing alignment
Create practical reporting and KPI discipline
Turn scattered marketing activity into a focused growth engine
Help teams prioritize the work that actually matters
Use AI and marketing technology to improve speed, quality, and execution
Who this is best for
Who This Is Best For
Lightmark Growth is a strong fit for companies that sell complex products or services and need marketing to operate as a stronger growth partner.
Not sure yet?
Not Sure What Level of Support You Need?
That's normal. Many companies know they need stronger marketing leadership before they know exactly what the engagement should look like.
The best place to start is a short conversation about your goals, current team, growth priorities, and where marketing is getting stuck. From there, I can recommend the right structure, whether that's advisory support, a fractional leadership engagement, or a focused project sprint.
FAQ
Frequently Asked Questions
Get started
Ready to Build a Stronger Marketing Engine?
If your company needs senior marketing leadership, clearer GTM strategy, stronger demand generation, or better alignment between marketing and revenue, Lightmark Growth can help.
Prefer email? Reach out at elise@lightmarkgrowth.com.